Table of Contents
- Introduction
- What Is F1rst Motors and Why It Matters
- Is the Showroom Open to the Public?
- Practical Steps to Plan Your Visit
- What to Expect on Arrival
- Test Drives and Short-Term Rentals
- Buying at F1rst Motors: What to Know
- Logistics: Getting to the Showroom
- Etiquette and Cultural Considerations
- Combining a Dubai Car Visit with a Saudi Travel Plan
- Where to Stay and Nearby Attractions
- Financing, Insurance, and After-Sales Support
- Exporting or Shipping a Car to Saudi Arabia
- Safety, Fraud Prevention, and Scams
- What You Might See on Display
- Cost of the Visit: Is There an Entry Fee?
- Events, Auctions, and Shows
- Common Mistakes Visitors Make
- Travel Tips for Saudi Visitors
- Alternatives to Visiting the Showroom
- Final Logistics Checklist Before You Go
- Conclusion
- FAQ
Introduction
Dubai’s reputation as a playground for supercars is no accident. The city’s showrooms and dealerships host some of the rarest hypercars and bespoke builds on the planet, and F1rst Motors has emerged as one of the most talked-about destinations for luxury-car enthusiasts. Whether you’re a collector, a serious buyer, or simply someone who wants to stand inches from a Pagani or Bugatti, it’s natural to ask: can you visit First Motors Dubai?
Short answer: Yes — you can visit F1rst Motors in Dubai, but how you visit matters. Walk-ins are often welcome for casual viewing, but private appointments are common for exclusive models, test drives, and purchasing conversations. Expect security checks, photography rules, and the need to coordinate with sales staff if you want in-depth access or to try a vehicle.
This article explains exactly how to plan a visit that fits your purpose — from casual photo opportunities to arranging private viewings and cross-border logistics for buyers. You’ll find step-by-step planning advice, practical tips on etiquette and documentation, and travel planning frameworks tailored to travelers from the Kingdom who want to combine a Dubai car-spotting mission with their broader Saudi travel goals. As the leading voice for Saudi Travel & Leisure, my aim is to turn your curiosity into a confident, well-executed visit.
What Is F1rst Motors and Why It Matters
A Short Background
F1rst Motors is a relatively new but highly visible player in Dubai’s luxury car market. Founded in 2021, the dealership rapidly gained attention by assembling a curated selection of supercars, hypercars, limited-edition models, and custom builds. Their showroom often features marques like Bugatti, Ferrari, Lamborghini, McLaren, Pagani, Rolls-Royce, and high-end Mercedes-Benz conversions. In Dubai’s car culture — where rarity and personalization are heavily prized — F1rst Motors serves both as a marketplace and a stage.
Why Enthusiasts Visit
There are several reasons visitors seek out F1rst Motors:
- To view ultra-rare vehicles not commonly seen elsewhere.
- To attend private or public events hosted at the showroom.
- To explore buying or brokered-purchase options for international collectors.
- To participate in curated driving experiences (often by appointment).
- To observe current trends in customization and aftermarket modifications.
If you’re planning a journey that includes F1rst Motors, your motivations will determine the level of preparation required. Casual viewing is simple; arranging a private test drive, negotiating a purchase, or exporting a vehicle requires much more coordination.
Is the Showroom Open to the Public?
Public Access vs Private Appointments
In practice, F1rst Motors operates with a hybrid model. Their showroom welcomes visitors, and many people walk in to look at the cars, take photos, and speak with sales staff. However, access to the most exclusive vehicles and experiences often requires an appointment. High-value models might be kept in secure, invitation-only areas or brought out only for qualified buyers.
If you plan to visit without a specific appointment, expect:
- A friendly reception for general viewing.
- Gentle vetting by staff or security.
- Restrictions around touching vehicles, entering interiors, or taking certain photographs.
- The need to schedule if you want a comprehensive tour or access to stored/garage vehicles.
The practical takeaway: decide first whether you want a casual visit or a serious viewing/test drive. Casual visitors can usually arrive without advance notice; collectors and buyers should book ahead.
How to Book an Appointment
Contact F1rst Motors through their official channels listed on their website or social media. When you reach out, provide:
- Your full name and contact details.
- The date and time you prefer.
- The purpose (e.g., general viewing, inspection, test drive, purchase discussion).
- Any documentation that might be required (driver’s license for test drives, proof of funds for serious buyers, etc.).
If your visit coincides with a special event or an exclusive car being showcased, a sales representative will usually confirm the appointment and explain the access conditions.
Practical Steps to Plan Your Visit
Where It Fits in a Dubai Itinerary
F1rst Motors works best as a planned stop within a broader Dubai itinerary. Combine it with other automotive attractions (luxury car rental centers, Sheikh Zayed Road cruising, or supercar-friendly hotels) or cultural stops to make travel efficient.
For visitors coming from Saudi Arabia, Dubai is an easy short flight or short-stay city break. If you’re combining a visit with time in Saudi, check travel plans and visa rules for your specific nationality and coordinate timing so that your showroom visit does not conflict with other appointments.
Step-by-Step Visit Plan
- Decide Purpose: Casual viewing vs. serious inspection/testing.
- Contact the showroom: Request an appointment if needed and explain your visit.
- Prepare documentation: Passport/ID, driver’s license, proof of funds or business credentials if buying.
- Plan arrival logistics: Car, taxi, or ride-hailing; parking expectations; expected arrival time (mid-morning or late afternoon are often quieter).
- Follow showroom rules: Respect photography policy and staff instructions.
- If buying: request vehicle history, inspection reports, and a written sales agreement; arrange shipping/registration logistics if exporting.
- After the visit: follow up by email for clarifications or to progress purchase negotiations.
This sequence keeps the experience frictionless and professional — especially important when dealing with high-value transactions.
What to Expect on Arrival
Security and Reception
Showrooms handling hypercars often have tight security measures for both vehicle protection and client privacy. Expect a discreet but thorough reception process: identification checks, sign-in forms for certain visitors, and sometimes escorted access for more sensitive exhibits.
Staff prioritize the security of vehicles and the comfort of clients, so always follow instructions and be prepared to show ID.
Photography and Social Media
Dubai’s car culture thrives on social media, but real-world showrooms sometimes restrict photography. Some vehicles have bespoke interiors or customer-purchased customizations, and owners may restrict images to protect privacy. Always ask staff before taking photos or posting video.
If you plan to take a video for a public platform, ask the showroom in advance; they may permit it during off-peak hours or under supervision.
Dress Code and Conduct
There is no formal dress code, but keep things smart casual and respectful. Avoid overly casual or disruptive behavior. If you’re representing a buyer or a business, present yourself professionally — this affects how staff treat your inquiry.
Test Drives and Short-Term Rentals
Can You Test Drive a Hypercar?
Test drives of high-performance vehicles are usually arranged by appointment and reserved for qualified individuals. Requirements often include:
- A valid passport and driver’s license.
- An international driving permit (if required by the dealership).
- Proof of adequate insurance or willingness to buy temporary coverage.
- A credit or debit card for security deposit or pre-authorization.
- Sometimes, proof of driving experience with high-performance cars.
Even when a test drive is permitted, it may be restricted by route, distance, and conditions (e.g., no highway runs, speed limitations, or staff accompaniment).
Short-Term Rentals: An Alternative
If private test drives are unavailable, consider renting a similar high-performance car from one of Dubai’s supercar rental services. This allows a longer driving experience under controlled terms and insurance, and can be a practical alternative for those looking to try a specific model before pursuing purchase.
Buying at F1rst Motors: What to Know
Pricing Expectations and Negotiations
F1rst Motors specializes in high-end vehicles, and prices reflect rarity, customizations, and market demand. Be prepared for premium pricing on limited editions and well-maintained examples. Negotiation is common but often limited on ultra-rare models where demand outstrips supply.
If you are a regional buyer (for example, from Saudi Arabia), factor in additional costs: export fees, shipping, customs duties, and local registration. The dealership can assist with documentation, trusted shipping partners, and timing.
Vehicle Inspection and Documentation
Before purchase, insist on:
- Full service and maintenance history.
- Authenticated mileage and ownership records.
- Independent inspection (you can hire a local specialist to perform a mechanical and structural inspection).
- Clear warranty information and details on post-sale support.
For high-value investments, consider hiring a third-party evaluator or transporter who specializes in exotic cars.
Exporting to Saudi Arabia
Exporting a car from the UAE to Saudi Arabia involves customs paperwork and compliance with Saudi vehicle import regulations. Factors to consider include:
- Temporary import vs permanent import processes.
- Compliance with Saudi technical standards and specifications.
- Import duties and VAT.
- Registration and insurance in Saudi Arabia.
Dealerships often provide export coordination services or recommendations for logistics companies that handle cross-border transport. If you plan to import to Saudi, call the Saudi customs authority or consult a broker to understand exact duties and paperwork.
Logistics: Getting to the Showroom
Location and Transport Options
F1rst Motors is located in Dubai’s network of high-end automotive districts and commercial zones. The most convenient ways to get there include:
- Taxi or ride-hailing (Quick and direct; taxis in Dubai are plentiful and drivers know major showrooms).
- Private car (if you’re driving, verify parking availability and any restrictions).
- Hotel transfer (many luxury hotels can arrange drops to showrooms and coordinating staff).
If you’re driving your own car from Saudi Arabia to Dubai, research cross-border rules. Most visitors fly and use local transport due to the short distance and convenience.
Timing Your Visit
Weekdays in Dubai can be busy during business hours, but late mornings or mid-afternoons often give the best balance for viewing without crowds. Weekend evenings can be vibrant but crowded. If your goal is a private viewing or purchase negotiation, schedule midweek appointments to ensure staff availability.
Etiquette and Cultural Considerations
Respectful Interaction
Although Dubai’s environment is cosmopolitan, always maintain respectful behavior. Speak politely to staff, avoid intrusive questions about private clients, and honor requests regarding images or access. Showrooms often host high-profile international clients; discretion is part of the experience.
Cross-Cultural Sensitivity for Saudi Visitors
As the KSA Travel Insider, I advise Saudi visitors to apply the same cultural decorum they use at home. While Dubai is more relaxed in some social norms, maintaining modesty in behavior and respectful language ensures smooth interactions. If you’re traveling with family, inform staff in advance to set expectations.
Combining a Dubai Car Visit with a Saudi Travel Plan
Multi-City Travel Framework
Many Saudi travelers include Dubai stops as part of broader travel in the Gulf. Use a simple travel framework: Purpose, Timing, and Logistics.
- Purpose: Define whether your primary goal is business (inspection/purchase) or leisure (viewing/photography).
- Timing: Coordinate flight schedules with showroom availability and business hours.
- Logistics: Ensure you have the right documents, transport, and local contacts.
This approach helps you make the most of limited time and avoid last-minute hurdles.
For broader regional context and trip inspiration, our regional pages offer practical travel advice, including things to see in the UAE and planning resources for Saudi destinations. If you need concise Dubai-specific tips, consult our page for practical Dubai travel advice that covers local transport and attractions: practical Dubai travel advice. To situate your Dubai stop within wider Gulf travel, review our overview on traveling the United Arab Emirates: regional UAE travel overview.
Suggested Itineraries for Car-Focused Travelers
A two-day car-focused itinerary might look like this: Day one, explore F1rst Motors and neighboring showrooms; afternoon, take a supervised test drive or rent a similar model to experience the car on local roads. Day two, visit supercar hotspots like Dubai Marina or Jumeirah, and allocate time for any negotiations or follow-ups with sellers.
When combining Dubai with Saudi destinations — for instance, Riyadh — plan flights and timing carefully to avoid back-to-back meetings and to allow time for vehicle shipping or paperwork if you are purchasing.
If you want guidance on Saudi travel logistics to coordinate with a Dubai trip, our resources on exploring Saudi destinations offer planning frameworks and travel tools for the Kingdom: explore Saudi destinations.
Where to Stay and Nearby Attractions
Hotel Choices for Car Lovers
Choose a hotel that caters to luxury-vehicle enthusiasts — many luxury properties offer easy access to prime cruising routes, secure parking, and concierge services familiar with supercar logistics. Consider locations near Sheikh Zayed Road and Dubai Marina for convenience.
Nearby Attractions That Complement a Car Visit
Pair your showroom visit with nearby experiences: supercar cruising routes, specialty auto workshops, luxury shopping centers, and automotive events if scheduled. If you’re planning to extend your trip to the UAE beyond Dubai, Abu Dhabi’s museums and cultural sites add depth to an otherwise automotive-focused visit; for local options, see our suggestions for things to do in Abu Dhabi: things to do in Abu Dhabi.
Financing, Insurance, and After-Sales Support
Payment Methods and Financing
High-value purchases often require bank wire transfers and verified proof of funds. Some dealerships offer financing for certain customers; terms vary and depend on credit history and jurisdiction.
If you’re buying from abroad, discuss escrow arrangements, certified international bank transfers, and currency considerations. Use reputable legal counsel when transferring substantial sums.
Insurance Considerations
Insurance for supercars is specialized. If you plan to test drive, the showroom will outline temporary coverage requirements. For owners, comprehensive insurance that covers exotic cars, including agreed value and specialized repair networks, is essential.
If you plan to export a vehicle to Saudi Arabia, confirm that your insurer covers transit and that you can secure local insurance upon arrival.
Warranties and Maintenance
Many luxury cars carry manufacturer warranties, but coverage varies with age and mileage. Confirm what is transferable to new owners and understand maintenance costs: exotic models require factory-trained technicians and expensive replacement parts.
If you’ll keep the car in Saudi Arabia, research local authorized service centers and parts availability. For long-term ownership planning in the Kingdom, consult our Saudi resources on vehicle ownership and maintenance practices in Saudi climates and conditions: Riyadh travel resources and AlUla cultural itineraries provide examples of regional travel needs and vehicle use across different Saudi environments.
Exporting or Shipping a Car to Saudi Arabia
Documentation and Compliance
Exporting a car from the UAE to Saudi Arabia typically requires:
- Bill of sale and proof of ownership.
- Export declaration and customs clearance from the UAE.
- Saudi import documentation, including customs declarations and payment of applicable duties.
- Conformity certificates or modifications to meet Saudi technical standards, if required.
Customs brokerage firms specialize in this process and can prevent costly delays. If you’re unfamiliar with international vehicle shipping, engage a broker early.
Costs to Expect
In addition to the purchase price, budget for:
- Shipping and insurance during transit.
- Customs duties and VAT per Saudi regulations.
- Technical modifications to meet Saudi specs (if necessary).
- Registration fees and local taxes on arrival.
Dealerships and brokers can provide estimates, but confirm final numbers with Saudi customs to avoid surprises.
Safety, Fraud Prevention, and Scams
Verify Authenticity
When dealing with high-value cars, confirm dealer credentials, vehicle provenance, and complete documentation. Use escrow services for large payments, and get independent inspections where possible.
Be cautious of unsolicited deals or sellers requesting unusual payment methods. If a deal looks too good to be true, it probably is.
Working With Trusted Partners
Dealerships with international reputations and strong showrooms usually have established processes and references. Request customer references, and if possible, speak to previous buyers about their experiences. Local laws and practices differ, but reputable firms will cooperate with due diligence.
What You Might See on Display
Typical Inventory
A typical high-end showroom in Dubai like F1rst Motors features a rotating mix of modern supercars, rare limited-production hypercars, unique one-offs, luxury SUVs with extravagant modifications, and occasionally restored classics. You might encounter examples from manufacturers such as Bugatti, Ferrari, Lamborghini, Pagani, McLaren, Rolls-Royce, Porsche, Mercedes-AMG, and customized G-Wagons.
Below are some of the models you could expect to see at these showrooms:
- Bugatti Chiron and variants
- Ferrari limited editions (LaFerrari, F40, etc.)
- Lamborghini Aventador/Sian and custom specials
- Pagani Huayra and Zonda
- McLaren Senna and 720S
- Rolls-Royce Phantom and bespoke commissions
These vehicles change frequently as dealers acquire and sell inventory, so an appointment can help you confirm what will be on show.
Cost of the Visit: Is There an Entry Fee?
Most showrooms do not charge a general entrance fee for casual visitors. Costs arise when you request specialized services: private viewings, test drives, inspections, or personal concierge services. If you’re serious about purchasing, expect to cover independent inspection fees and security deposits for test drives.
Events, Auctions, and Shows
Showroom Events
Dealerships often host launch events, private viewings, and owner gatherings. These can be excellent opportunities to network, see special vehicles, and access limited editions. Events are usually by invitation or reservation.
If your travel dates align with an event at F1rst Motors, request an invitation or RSVP early.
Auctions and Third-Party Sales
Some vehicles are sold via auctions or private brokered sales associated with dealerships. Auctions can offer unique finds but require careful due diligence, buyer’s premiums, and an understanding of auction terms.
Common Mistakes Visitors Make
Mistake 1 — Turning Up Without Clear Purpose
Showing up without a clear plan can lead to disappointment if the vehicles you want to see are in private storage. Call ahead to confirm what will be on display.
Mistake 2 — Not Bringing Proper Identification
Many showrooms require ID for test drives or detailed inspections. Bring your passport and driver’s license.
Mistake 3 — Ignoring Export/Import Requirements
Buyers who assume purchase ends in Dubai can run into customs problems later. Understand export, import, and registration requirements before completing a purchase.
Mistake 4 — Skipping Independent Inspection
Relying solely on dealer claims without an independent inspection may expose you to hidden issues. Always verify.
Travel Tips for Saudi Visitors
Short Stays and Business Trips
Saudi visitors often combine a showroom visit with leisure or business travel to Dubai. For brief visits, align your schedule so you have buffer time for paperwork and any unexpected delays.
Saudi nationals enjoy relatively easy travel arrangements to the UAE, but for visitors from other nationalities traveling via Saudi, check visa and entry rules carefully. For broader Saudi travel planning tools, including how to align multi-city itineraries with your Dubai stop, review our portal for trip planning resources and newsletter updates: visit our portal for planning resources.
Health and Insurance
Carry travel health insurance that covers car-related incidents if you plan to test-drive or rent vehicles. Verify local healthcare access and hospital locations when driving fast vehicles.
Alternatives to Visiting the Showroom
If you can’t make it to a showroom, there are alternatives:
- Visit supercar-focused hotels and public cruising spots for photo opportunities.
- Rent a similar car to experience it on the road.
- Attend automotive events in Dubai or neighboring Emirates.
- Use virtual tours or dealer video walkthroughs to preview inventory.
For broader regional inspiration on automotive and cultural experiences, consult our regional UAE overview: regional travel ideas for the UAE.
Final Logistics Checklist Before You Go
- Confirm appointment and expected vehicles on display.
- Bring passport, driver’s license, and any necessary permits.
- Arrange transport with buffer time for traffic.
- Prepare questions for sales staff and list any required documentation.
- If buying, arrange independent inspection and consult a customs broker.
If you want to coordinate your visit as part of a larger Saudi itinerary, our planning tools and destination resources make it easier to synchronize travel logistics and experiences: plan multi-destination Saudi travel.
Conclusion
Visiting F1rst Motors Dubai is straightforward when you approach it with clarity about your purpose and a modest level of preparation. Casual visitors will find a spectacular showroom and friendly staff, while collectors and buyers should expect to schedule appointments, verify documentation, and coordinate logistics such as inspections and export paperwork. For Saudi travelers and regional visitors, aligning your visit with broader trip planning — flights, accommodations, and customs understanding — makes the experience smooth and rewarding.
Start your planning now by visiting the Saudi Travel & Leisure portal and use the resources available to build an efficient, culturally aware itinerary that includes a memorable stop at F1rst Motors: start planning with Saudi Travel & Leisure.
FAQ
Can I visit F1rst Motors without an appointment?
Yes. Casual visitors are usually welcome for general viewing. If you want to see a specific rare model, test drive, or discuss a purchase, book an appointment in advance to secure access.
Are test drives available to tourists?
Test drives are available by appointment and typically require valid identification, a driver’s license (and sometimes an international driving permit), proof of insurance arrangement, and a security deposit. Requirements vary by dealership and vehicle.
Can I export a car purchased in Dubai to Saudi Arabia?
Yes; exporting is common but involves customs clearance, documentation, duties, and sometimes technical modifications. Work with a reputable broker and the dealership to handle paperwork and shipping.
What should I bring for a serious inspection or purchase?
Bring identification (passport and driver’s license), proof of funds, and be ready to arrange an independent inspection. If you plan to export the car, consult a customs broker early for precise documentation requirements.
